Only one exhibitor came form Thailand, Casa Chonburi. It is their 2nd time at ITSH. Last time they came because their customer were coming to ITSH so it was easier to meet them at the show. Their customer came to collect samples and decide who to buy from. So it is important for them to be present. In addition, they get a chance to see china market and catch other foreign buyers.
They have worked with an agent in China for 3 years. The result from last year's participation was encouraging and this time was satisfied with the resualt because their business in China is growing. They showed Thai silk and blends with polyester. This year the China market is not so strong. Their style may be more suited for the Japanese and European customer. Nevertheless, some Chinese customer chose some samples. Their factory has a capacity of 1.5 million m/m of which 40% is for hometextile and 60% for apparel textiles. They are increasing the hometextile percentage in furnishing and curtain fabrics.
CEO Thaveechai Sirikulthada is 4th generation in Thailand and general manager Ms Umpika Sirikulthada is 3rd generation Thai Chinese. They aim to become be a supplier of non-toxic and environmentally friendly fabrics for residential and contract markets.
The family started as polyester yarn texturizing producer and in 2013 started the curtain and upholstery fabric business with a capacity of 1.5 million metres a month, all made in their factory in Thailand in Thai creativity combine with modern designs. They offer a Dim Out collection which is widely used in hotels, service apartments and home. The black and white Illusion collection in designs of floral, damasks, stripes and geometrics for a chic and timeless style. The Grandy collection offers a good mix of floral and graphic and strip Jacquards to enhance class and elegance in a range of colour palette. Saker on the other hand features function with Bodyguard finish which provides moisture and stain resistance, flame retardant, soil release and chintz to enhance value, for upholstery. The Majestic collection for curtains and cushions carry a hint of Thai inspiration.